GoHighLevel offers powerful automation tools that can handle many business tasks without manual work. 

You can set up workflows that take care of lead communication, booking appointments, and managing your sales pipeline all in one place.

The platform lets you automate how you talk to potential customers through email, text messages, voicemails, and social media. 

You can also automatically move leads through your sales process, schedule appointments, and update your calendar without having to do these tasks yourself.

Understanding GoHighLevel’s Automated Features

GoHighLevel provides powerful automation tools that handle routine business tasks without your direct involvement. 

The platform automatically sends text messages, social media posts, phone calls, and voicemails to your leads.

You can set up automated workflows for managing your sales pipeline and scheduling appointments. 

The system also integrates automation into your marketing campaigns across multiple channels.

These automated features work to eliminate repetitive daily tasks from your schedule. 

This gives you more time to focus on growing your business instead of handling manual processes.

What You Can Automate on GoHighLevel (Examples)

GoHighLevel uses workflows to power its automation features. 

These workflows let you build single-channel or multi-channel campaigns that run without your constant attention.

Workflows are the foundation of every automation tool in GoHighLevel. You create them by adding actions that start when certain events happen.

Automated Email Marketing

You build automated email campaigns by setting up workflows. Each workflow uses triggers that respond to what your contacts do.

Think about sending an email that invites people to watch a free training video. After they get this email, what each person does next triggers a different email response.

Here are some example actions:

• Watched video but did nothing else: Gets a follow-up email with an extra discount
  
• Watched video and bought the course: Gets a welcome email with login information
  
• Clicked unsubscribe: Gets an unsubscribe confirmation email
  
• Opened email but skipped video: Gets an email about the paid course

You can add as many variables as you want to your email workflow. Once you set it up, it runs by itself and sends follow-up messages without any work from you.

This feature works great for sending email sequences. You can set up workflows to send each email after a specific time period. 

This stops all your emails from hitting someone’s inbox at once.

Creating a workflow for email campaigns gives you control over timing and responses. You use if/else conditions to decide what happens next based on each contact’s actions.

Text Message Automation

Single Word Text Responses

GoHighLevel lets people text one word and get an automated response back. 

You assign actions to words or short phrases that trigger responses when texted to your phone number.

If someone texts “subscribe,” this could trigger a text message with a link to a subscription form. 

If someone sends “call me,” it can trigger a voicemail drop or notify an agent to call them manually.

You can create entire workflows that generate automatic responses based on user replies. 

The system uses AI to recognize positive or negative responses and phrases that determine the next message.

If you want a “Yes” response, the system recognizes similar responses like “Yeah,” “Okay,” or “Yes, please.”

Missed Call Text Messages

This tool helps businesses avoid losing customers when they miss phone calls. 

When you call a business and no one answers, you usually move to the next number until someone picks up.

You can set up automatic text messages that go to callers when your phone goes unanswered. 

This makes potential customers feel acknowledged and gives you a chance to turn the situation into a sale.

These automated reminders show customers they matter even when you can’t answer right away.

Social Media Automation

Facebook Messenger

GoHighLevel connects directly with Facebook to set up automated responses in Facebook Messenger. 

If you run Facebook Ads, this captures lead data or guides users through booking processes.

You can create automated conversations with preset responses. 

Someone who clicks your ad might get a message saying, “Hey, I’m glad you’re interested in my offer; want to know more?” with “Yes” or “No” options.

Each answer triggers another response. This lets you automate entire conversations and guide users to take action. 

You can set automatic reminders to send after certain time periods if users ignore messages.

You can add trigger links to messages that automatically add lead data to campaigns when users click the provided link.

Instagram

You can connect directly with Instagram and set up automated direct messages. This has the same tools and functions as Facebook Messenger automation.

You must connect a Facebook Business Page before using this automation feature.

TikTok

When you run TikTok ads, you can connect directly with GoHighLevel. 

When leads click your ads and complete forms, the data automatically transfers from TikTok into your contact database.

You can automatically add contacts to campaigns that start workflows to nurture leads.

Phone Call Automation

Instant Agent Calls

GoHighLevel has a feature that calls agents immediately when leads submit form data. This helps you act on leads while they’re interested.

When someone completes an online form or responds to a text with contact details, the system automatically calls the agent. 

The agent gets a “whisper message” asking if they want to connect with the lead.

If they say yes, the system calls the lead right away and connects both people for a conversation. 

This increases conversion rates because you catch leads when their interest is highest.

Voice Message Drops

Voice message drops work like sending text messages, but they’re pre-recorded voice messages instead of text. The system calls the recipient and hangs up immediately.

While the phone is briefly off the network, the system calls back, goes straight to voicemail, and leaves the message.

You can set voice message drops to happen during workflows. 

If someone books a video call, you can have the workflow send a voicemail with joining instructions.

Booking Appointment Automation

This feature helps businesses never miss booking opportunities. People contact businesses through Facebook, text messages, online chat, and other ways.

It’s often impossible for businesses to respond to all channels throughout the day. 

You can create chatbots for all text-based communication channels that guide leads to booking confirmation.

You create this in the workflows section and it works like automated text conversations. 

The system uses AI to generate appropriate responses and determine if recipients reply with positive or negative tones.

You can tell the AI to recognize certain words like “book,” which prompts the system to send a booking link. 

This hands-off approach helps small businesses that don’t have staff to constantly check communication channels.

Sales Pipeline Automation

GoHighLevel pipelines automatically move leads through different stages so you can see what’s happening at a glance. 

You add leads to pipelines by including opt-in links in your marketing materials.

These links automatically add leads to campaigns and your pipeline. Someone might get a promotional email with a link to stay updated about upcoming sales.

When they click this link, their contact details get added to the pipeline. 

As leads move through campaign workflows and respond to different actions, they advance through pipeline stages automatically.

Pipeline Stage Movement

Schedule Management Automation

Calendar automation connects with your booking systems to manage appointments without manual work. 

When someone books an appointment through your automated booking system, it automatically appears on your calendar.

Creating a workflow for calendar management includes automated reminders that go to both you and your clients. 

These reminders can be emails, text messages, or voice messages.

You can set multiple reminder points – one week before, one day before, and one hour before appointments. This reduces no

Ready to automate your marketing and skyrocket your business growth?

Whether you’re just getting started or ready to streamline every process, GoHighLevel’s powerful automation tools have you covered! 

Choose from the Starter or Unlimited plans here, or unlock the full SaaS potential with the GHL SaaS Plan here.

Plus, if you want to accelerate your success, don’t miss the GHL Elite Bundle – instant access to 170+ premium GoHighLevel website and funnel templates (Worth over $12,000)

Built for maximum efficiency and conversions, this bundle gives you everything you need to automate smarter, engage better, and grow faster.

This exclusive offer won’t last long. Claim it now and transform your marketing with ease!

Common Questions

What Are GoHighLevel Automation Features Used For?

You can use GoHighLevel automation to build automatic marketing campaigns and nurture leads. 

The platform helps you schedule appointments and manage your sales pipeline.

You also get customer relationship management tools. These features work together to streamline your business operations.

What Are GoHighLevel Automation Pricing Options?

You get automation features with both main pricing plans. The Agency Starter plan costs $97 per month. The Agency Unlimited plan costs $297 monthly.

Both plans include automation tools. You may pay extra fees if you connect third-party services like Twilio or Zapier to your automation workflows.