GoHighLevel stands as a comprehensive marketing and business management platform that transforms how you handle your digital operations.
The software combines essential tools like customer relationship management, marketing automation, and website building into one unified system.
You’ll find GoHighLevel offers unlimited access to most features across all pricing tiers, starting at $97 per month. This platform lets you create and sell your own software as a service, making it valuable for agencies and entrepreneurs who want to expand their service offerings.
GoHighLevel Leads the Pack With Some Trade-offs
GoHighLevel stands out as a top choice for its strong value and complete feature set. You get unlimited access to marketing, sales, and CRM tools in one package. The platform keeps getting better with regular updates and new features.
Key Benefits:
- All-in-one business solution
- Unlimited usage of all features
- Constant platform improvements
- Great value for the price
- Full marketing and sales toolkit
The platform does have some rough spots to consider. Learning all the features takes time and effort. Some tools work better than others since the platform tries to do everything at once.
GoHighLevel works best if you have used similar platforms before. The learning curve might feel steep at first, but the comprehensive toolset makes up for it. You get access to every feature needed to run and grow your business in one place.
What Makes GoHighLevel Stand Out: Key Strengths
A True Complete Solution
GoHighLevel puts everything you need in one place. No more juggling multiple tools – you get websites, landing pages, email campaigns, SMS marketing, and more in a single platform. This saves you time and reduces headaches from managing different systems. The only thing missing is payment processing.
You won’t have to deal with multiple support teams or switch between different interfaces. Everything works together smoothly in one central hub.
Regular Updates and Improvements
The platform grows better each day with new updates and features. Recent additions include Square integration, better video uploads, and new social media tools.
The user experience keeps getting smoother and more refined. New capabilities arrive so often that it’s exciting to see what comes next.
Customer-Driven Development
The product team pays close attention to user feedback and suggestions. Many new features come directly from customer requests through their community forum.
The development roadmap stays packed with user-requested improvements. This means you get tools that solve real business needs.
Rich Communication Options
You can reach contacts through many channels:
- Phone calls and voicemail
- Text messages
- Email campaigns
- WhatsApp messaging
- Social media direct messages
- Live website chat
A unified inbox brings all your conversations into one place. You can respond to emails, texts, and social messages without switching screens.
White-Label Platform Potential
The SaaS mode lets you rebrand GoHighLevel as your own platform. You can set custom pricing and sell it to unlimited clients under your brand name.
For $497 monthly, you can create a new revenue stream by offering the software to others. This gives you a way to grow beyond just client services.
Smart Automation Tools
The workflow builder helps you automate tasks like:
- Marketing sequences
- Lead nurturing
- Appointment scheduling
- Client onboarding
- Pipeline management
- AI-powered SMS conversations
While it takes time to learn, the automation options can save you countless hours on routine work. This frees you up to focus on growing your business.
The platform includes ready-made templates to help you get started. You can customize these or build your own workflows from scratch.
Your marketing tasks become more efficient through:
- Automated follow-ups
- Scheduled content posting
- Lead scoring
- Contact management
- Campaign tracking
- Report generation
The automation tools handle repetitive jobs while you concentrate on strategy and client relationships.
A Common Misconception: GoHighLevel Fits All Business Types
Many people think GoHighLevel is just for marketing agencies, but this CRM tool works great for any business that wants to grow online. Local shops, service providers, and entrepreneurs can all benefit from its features.
The platform offers ready-to-use templates called “snapshots” for different business types. These come with pre-built marketing campaigns to help you start fast.
You can manage your online presence easily by connecting your Google Business Profile. The platform also works with Yext to help control your business listings and customer reviews across the web.
Small business owners often struggle to afford marketing agencies or expensive CRM tools. GoHighLevel solves this problem with plans starting at $97 monthly. This price point makes professional-level CRM management available to businesses of all sizes.
The tools included help you:
- Create marketing campaigns
- Manage customer relationships
- Track business reviews
- Control online listings
- Automate sales processes
Watch Out For These Potential Issues
Extra Fees Add Up Fast
The base price looks good at first glance. Yet many key features cost more money on top of what you pay each month. You’ll need to pay extra to use email, phone, SMS, and AI tools.
The price bump isn’t huge for these add-ons. You can skip them if you want to keep costs down. Just remember that using other tools for these functions would cost extra anyway.
The pricing page doesn’t spell out these extra costs clearly. You have to search through help files to find the full pricing details. More upfront info about costs would help you plan your budget better.
Support Quality Varies
The Zoom support calls work great when you need help. A real person walks you through solutions step by step. But the chat and text support often fall short.
Support tickets can get lost in the system. You might wait days for answers about issues agents say they’re checking. Text messages sometimes have wrong info about your account status.
Best Support Options:
- ✅ Zoom calls
- ✅ Phone support
- ❌ Live chat
- ❌ SMS support
Learning Resources Need Updates
The help guides and tutorials don’t always match the current version of the software. You might find training materials from two years ago that show old screens and outdated steps.
New features roll out often, but the training docs lag behind. This makes learning the system harder than it needs to be. You might waste time following old instructions that no longer work.
The help section needs better organization. Fresh updates should come with new training materials right away.
Limited Payment Options
Current Payment Methods:
| Option | Full Features | Basic Features |
| Stripe | ✅ Yes | ✅ Yes |
| PayPal | ❌ No | ✅ Yes |
| Square | Coming Soon | ✅ Yes |
You must use Stripe for key features like SaaS mode and rebilling. Other payment choices exist but with fewer functions. This creates problems if Stripe doesn’t work in your area.
A Square integration is coming that might fix this issue. For now, check if Stripe works in your location before you sign up.
The payment limits matter most for:
- Monthly billing
- SaaS features
- Client payments
- Subscription services
Learning Challenges for New GoHighLevel Users
Too Many Tools at Once
GoHighLevel packs a lot of features into one platform. As a new user, you might feel lost when you see all the tools available to you. The number of options can make it hard to know where to start.
Start with one tool at a time. Pick a basic feature and practice until you feel confident using it. Then move to the next one. Free training videos from GoHighLevel University can guide you through each step.
Hard-to-Navigate Design
The platform’s design needs some work to be more user-friendly. You’ll find that:
- Features are split between different areas
- Settings are spread across multiple sections
- Navigation takes time to learn
Two Account Types to Manage:
- Agency Account
- Controls main settings
- Handles system setup
- Sub-Account
- Holds core features
- Used for client work
You’ll need to switch between these accounts often, which can slow you down at first. Plan to spend 1-2 weeks learning the basic layout and tools. Taking time to learn the system now will save you frustration later.
The platform works best when you:
- Focus on basic features first
- Skip complex workflows until later
- Use training resources
- Take notes on where to find tools
- Practice navigation daily
While the system takes time to master, staying patient and following these steps will help you succeed with GoHighLevel.
Is GoHighLevel a Good Investment?
GoHighLevel offers strong value for your money. The platform packs a large number of marketing and business tools into one affordable package.
You get access to powerful features like website building, email marketing, and CRM tools all in one place. The pricing stays reasonable even as you scale up your business.
Try Before You Buy:
- 30-day free trial available
- Can extend trial up to 28 more days
- Test all features with no commitment
Your business can save time and money by replacing multiple separate tools with this single platform. The all-in-one system helps streamline your workflows and cut monthly software costs.
Many businesses find success after switching to GoHighLevel for their marketing needs. The unified platform makes it simple to manage campaigns and track results.
Frequently Asked Questions
What Are The GoHighLevel Pricing Plans?
GoHighLevel offers 3 flexible pricing tiers to match your needs.
- $97/month or $970/year
- Best for small businesses
Unlimited Plan
- $297/month or $2,970/year
- Perfect for growing agencies
- $497/month or $4,970/year
- Ideal for established agencies
You can save 20% by choosing yearly billing instead of monthly payments. A 14-day free trial lets you test the platform before committing.
More Tools Like GoHighLevel
If you need alternatives to GoHighLevel, many other business tools provide similar features.
Kajabi works well for online courses and membership sites. You can build digital products and handle payments all in one place.
HubSpot offers strong marketing and CRM features. Their platform includes email campaigns, contact management, and sales tools. The free tier lets you test basic features before upgrading.
Monday.com helps teams manage projects and workflows. Their visual boards make it easy to track tasks and collaborate with your team.
ClickFunnels focuses on sales funnels and landing pages. You can create marketing funnels to sell products or services online.
Popular Features Comparison
| Platform | CRM | Email Marketing | Landing Pages | E-commerce |
| Kajabi | ✓ | ✓ | ✓ | ✓ |
| HubSpot | ✓ | ✓ | ✓ | – |
| Monday.com | ✓ | – | – | – |
| ClickFunnels | – | ✓ | ✓ | ✓ |
Infusionsoft (now Keap) combines sales and marketing tools. It works best for small businesses that need automation features.
These tools offer free trials or demos so you can test them before making a choice. Compare their features and prices to find the best fit for your needs.
Ready to take your business to the next level?
Whether you’re just starting out or scaling with automation, GoHighLevel has the perfect plan for you! Choose from the Starter or Unlimited plans here, or unlock the full potential of SaaS Mode with the GHL SaaS Plan here.
But that’s not all! If you’re serious about scaling faster, don’t miss out on the GHL Elite Bundle – your instant access to 130+ premium GoHighLevel website and funnel templates (worth over $8,000!)
Designed for maximum conversions, this bundle gives you everything you need to launch high-converting funnels, streamline your workflow, and grow with ease.
This exclusive offer won’t last forever. Grab it now!