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GoHighLevel Alternatives: Top CRM and Marketing Automation Platforms for Agencies in 2025

GoHighLevel Alternatives: Top CRM and Marketing Automation Platforms for Agencies in 2025

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GoHighLevel works well for many businesses, but it’s not the right fit for everyone. You might need different features, a lower price, or tools that match your specific business needs better.

Several strong alternatives exist that can replace GoHighLevel’s main functions. 

These options range from budget-friendly platforms with free plans to more expensive tools with advanced features.

Each alternative has its own strengths and weaknesses that make it better for certain types of businesses.

Other Options Instead of GoHighLevel

Several platforms compete with GoHighLevel for creating sales funnels and marketing automation. Each option targets different business needs and budgets.

Top Alternatives:

  • ClickFunnels – Leading funnel builder starting at $97/month with 30-day trial
  • Kartra – Strong all-in-one marketing platform from $119/month, 30-day trial
  • Kajabi – Built for content creators at $69/month with 30-day trial
  • Simvoly – White-label solution starting at $18/month, 14-day trial

Budget-Friendly Choices:

  • Systeme.io – Most affordable at $27/month with free plan available
  • HubSpot – Scalable option from $15/month plus free plan

These platforms offer landing page builders, A/B testing, and automation tools for marketing agencies building sales funnels.

1. ClickFunnels: Top Alternative Choice

ClickFunnels stands as a well-established platform that started as funnel-building software. The company has grown its offerings over time. 

You now get tools for marketing, sales, CRM, and course creation all in one place.

This platform gives you the most similar experience to GoHighLevel. The features, quality, and pricing make it the strongest alternative available.

My Top Reasons to Choose It

ClickFunnels changed its pricing structure recently. The old plans had high costs and limits on key features.

Now you get two simple plans with unlimited access to most tools.

The main difference between plans is how many workspaces and team members you can add. This setup matches GoHighLevel almost exactly. 

Your choice comes down to which platform feels easier to use.

The company also updated how the platform looks and works. The interface feels modern and clean. Both new users and experts find the tools easy to navigate.

ClickFunnels has been around longer than GoHighLevel. This means the funnel builder and other features have been tested by thousands of users. 

The tools work reliably because they’ve had years to fix problems and add improvements.

You get access to many funnel templates that cover different business types. These templates help you build sales funnels faster than starting from scratch.

The Main Problems

ClickFunnels promotes a specific business culture that doesn’t work for everyone. The company creates lots of hype around its products and founder Russell Brunson. 

Getting caught up in this excitement can pull your focus away from your own business goals.

The platform sometimes goes down for several hours. These system outages don’t happen often but they can hurt your business when they do occur.

Some users find the constant marketing messages from ClickFunnels distracting. You’ll see promotions for courses, events, and other products regularly.

Pricing Details

ClickFunnels offers two main plans. Both include a 30-day money-back guarantee if you’re not satisfied.

PlanMonthly CostAnnual Cost (Monthly)Total Annual
Startup$97$81$972
Pro$297$248$2,976

ClickFunnels 2.0 will add extra costs for email sending, integration actions, and video hosting. GoHighLevel also charges for emails and integrations, so this matches industry standards.

The annual payment option saves you money compared to monthly billing. Most businesses choose this option to reduce their overall costs.

2. Kartra: Strong Alternative Choice

Kartra works as a complete marketing platform that handles CRM and product sales. 

This software targets content creators who make courses, but it works well for many business types.

What Makes It Worth Using

Kartra gives you many of the same tools you get with other platforms. The interface looks modern and feels easy to use.

The webinar system stands out as a key feature. You get tools for making offers during webinars, drawing on whiteboards, and creating interactive moments. 

The live room feature lets you connect with your audience right away.

The course builder works like a drag-and-drop website maker. You can create custom learning pages that look exactly how you want them. 

This gives you control over how you present your digital products to customers.

The funnel simulator helps you test your sales funnels before you spend money on ads. You can run your funnel through a test to see if it might work well.

This tool can save you money by showing problems before you start advertising.

Your affiliate program gets solid support through the built-in tracking system. You can manage your affiliate marketing campaigns and see how well they perform.

The Problems You Might Face

Moving around Kartra can feel slow and annoying. The platform makes you go through setup steps every time you use certain features.

This gets frustrating fast because you have to click through all the steps to reach what you need. Even if you already set everything up, you still go through the same process.

The feature limits hurt the value of cheaper plans. Important tools like webinars and help desks only come with expensive plans. 

This forces you to pay more for basic affiliate management features.

You end up clicking around the platform too much. Kartra makes you set up one thing before it lets you do another thing.

What You Pay

Kartra costs more than many other platforms. The feature limits make the pricing feel even higher. You get three plan choices, and all include a 30-day money-back promise:

PlanMonthly CostAnnual Monthly CostTotal Annual Cost
Starter$119$99$1,188
Growth$229$189$2,268
Professional$549$429$5,148

You can try Kartra for 30 days at a cost of $1. Some promotional pages offer free trials for the same time period.

The yearly payment option saves you money compared to paying each month. The savings get bigger as you move up to higher-priced plans.

3. Kajabi: Top Choice for Educational Content Creators

My Reasons for Recommending It

Kajabi focuses specifically on educational content, which makes it excellent at what it does. 

The platform puts all its energy into building tools for online courses rather than trying to do everything.

The online course builder stands out with many ways to customize your content. You get professional templates that make your courses look polished. 

The community features include live rooms, challenges, and events that help you connect with students.

Everything feels easy to use. You can create, promote, and sell learning products without getting confused by complex menus or hard-to-find buttons.

The Problems You Might Face

Kajabi works well only if you want to build membership sites and educational content. If your business needs other tools, this course platform won’t help much.

The website builder feels awkward compared to other platforms. Building pages takes more time and effort than it should.

What You’ll Pay

Kajabi added a cheaper Kickstarter plan that makes it easier to get started. Every plan comes with a 30-day money-back guarantee, but each one limits certain features.

PlanMonthly PriceAnnual Price (Monthly)Total Annual Cost
Kickstarter$69$55$660
Basic$149$119$1,428
Growth$199$159$1,908
Pro$399$319$3,828

The platform includes video hosting and tools to run webinars. You can build complete membership sites with everything your students need in one place.

4. Simvoly: Top Choice for White-Label Solutions

My Reasons for Suggesting It

Simvoly stands out as one of the rare white-label platforms that provides a complete solution right from the start. 

You can brand the entire platform and offer it to your clients as your own service.

The platform is simpler than some alternatives but still gives you solid tools. 

You can provide website building, funnel creation, marketing tools, and CRM features under your brand name. Your clients get a drag-and-drop website builder that makes creating sites easy.

E-commerce features set Simvoly apart from many competitors. 

The platform handles taxes automatically, manages shipping options, and runs abandoned cart email sequences. 

These tools help your clients run online stores more effectively.

You can create sub-accounts for each client and manage multiple projects from one dashboard. 

The white-label platform lets you use custom domains so everything looks like your business.

The Problems You Should Know

Simvoly takes a portion of your monthly earnings, which differs from other white-label options.

Each pricing plan includes a set number of “free” projects where you keep all profits. Beyond that limit, you pay extra fees for additional projects and features.

These individual charges seem small at first. However, they grow quickly as you add more clients. Large client bases can see significant cuts to their profit margins.

The revenue-sharing model means your costs increase with success. This structure can limit your growth potential compared to flat-rate alternatives.

The Pricing Structure

Simvoly divides its pricing into three separate areas. You need different plans for websites and funnels, white-label capabilities, and email marketing tools.

White-label partners can get discounts up to 77% if they plan to build many websites and funnels. All plans include a 14-day money-back guarantee.

Service TypeMonthly CostAnnual Cost (Monthly)Total Annual
Websites & Funnels$18-$179$12-$149$120-$1,788
White Label$69-$249$59-$199$708-$2,388
Email Marketing$9-$1,499Not AvailableVaries

The website builder and white-label platform work together to give you a complete solution for serving clients.

5. SamCart: Advanced Checkout Solutions

SamCart stands out as a specialized platform built for creating checkout pages that convert visitors into customers. 

This digital marketing platform focuses on reducing payment friction and boosting sales at the final step of your sales funnel automation.

What Makes It Worth Using

You need a checkout system that actually converts when selling products online. SamCart excels at this specific task better than most competitors.

The platform includes a built-in course creator for digital products. You can build unlimited downloads, templates, and other digital offerings. 

The integrated shopping cart handles both digital and physical products seamlessly.

SamCart’s interface makes checkout creation simple. You don’t need technical skills to build professional payment pages that work across devices.

The Limitations

Live customer support costs extra money. You pay an additional $19 monthly just to access chat support. 

Even then, support only runs Monday through Friday during business hours.

The CRM and lead management features fall short compared to full marketing automation tools. 

You get basic contact storage but lack pipeline tracking, appointment scheduling, or advanced communication features.

SamCart works well for payment processing but doesn’t replace a complete marketing hub for email marketing or broader marketing automation needs.

Pricing Structure

SamCart offers three plans with 30-day refunds:

PlanMonthlyAnnual MonthlyTotal Annual
Launch$79$59$708
Scale$159$119$1,428
Grow$319$239$2,868

Custom implementation services are available at additional costs. Annual billing saves you about 25% compared to monthly payments.

6. HubSpot: Enterprise-Ready Platform

HubSpot stands as one of the most established CRM platforms in the market. 

This customer relationship management system offers complete business solutions for everyone, from solo entrepreneurs to large companies.

My Top Reasons to Choose It

HubSpot offers something most CRM software doesn’t: a completely free tier. You can test the platform without spending money first. 

This makes it easy to see if it fits your needs.

The platform includes massive functionality that rivals any sales and marketing automation platform. 

You get email automation, lead capture, chatbot features, and sales automation all in one place. The analytics and reporting tools help track your campaign performance.

HubSpot’s advertising tools stand out from other CRM tools. They measure your campaign returns and create targeted audience segments. 

The prospecting features work better than many competitors.

You can start small and grow your usage as your business expands. This scalability makes it perfect for long-term growth.

Notable Limitations

HubSpot splits its services into six different hubs: Marketing Hub, Sales Hub, Service Hub, and three others. Each hub has three pricing levels. 

This creates a confusing maze of options.

The complexity means costs add up fast if you want full functionality. Many users complain about paying for features they never use. 

The pricing structure makes it hard to predict your actual monthly costs.

You need to spend serious time researching which combinations work for your business. Without careful planning, you might overpay significantly.

Investment Requirements

HubSpot’s pricing system creates confusion for most users. Each hub charges separately, and you pay extra for additional contacts and advanced features.

You build your own package by selecting different tiers across the platform solutions you want. Here’s what each tier costs monthly:

Plan LevelPrice Range
Starter$15-$20
Professional$100-$1,000
Enterprise$150-$3,800

The wide price ranges reflect the different hubs and add-on costs. Your final bill depends on which workflow automation tools and customer management features you select.

7. Systeme.io: Simple and Affordable Option

What Makes It Worth Considering

Systeme.io keeps things simple. Many platforms overwhelm users with too many features. This tool takes a different approach.

The platform is easy to learn and perfect for beginners. You won’t need hours of training to get started.

Systeme.io pricing is one of its biggest advantages. The free plan gives you plenty of features to test. Paid plans begin at just $27 monthly.

This platform works well for basic email marketing, sales funnels, and online courses. If you need simple solutions without complexity, this fits your needs.

Where It Falls Short

Small businesses and side projects work well with Systeme.io. However, growing companies will hit limits quickly.

You might outgrow what the platform offers. Think about your needs in the next few years before choosing this option.

The basic features that make it simple also limit what you can do as you expand.

Pricing Structure

Systeme.io offers three paid options plus a free plan. The top plan removes most limits on features.

No money-back promise exists. But the free plan lets you test everything before paying.

PlanMonthly PriceAnnual PriceYearly Total
Startup$27$19$228
Webinar$47$33$396
Unlimited$97$69$828

The free plan stays active forever. You can use basic features without time limits or forced upgrades.

8. Keap: Perfect for Small Business Owners

Keap stands out as a CRM solution built specifically for smaller companies. This platform focuses heavily on automation to help you manage daily tasks and reduce manual work. 

The system handles contact management, lead generation, and pipeline management in one place.

My Top Reasons to Choose It

Keap offers exceptional setup help that most other platforms charge extra for. Real people will configure your account instead of leaving you to figure it out alone.

You get regular strategy sessions during your first year. These include weekly check-ins, monthly reviews, and quarterly planning calls. 

This level of support helps you maximize your investment.

The best feature is their custom automation building service. Keap’s team creates personalized sequences for your specific business needs. 

The number of automations depends on your plan, but this gives you a major advantage from day one.

The platform excels at appointment scheduling and appointment booking

Your sales pipeline stays organized while lead generation runs automatically in the background.

The Main Problems

Keap has poor ratings on TrustPilot. Many reviews complain about customer service issues and billing problems after cancellation. 

Some users report aggressive tactics when trying to leave the platform.

However, reviews on G2 and Capterra tell a different story. Most feedback on these sites is positive. This creates confusion about the platform’s true quality.

Consider these mixed reviews carefully before making your decision.

The Pricing Structure

All Keap plans have strict feature limits. You pay additional fees to increase user counts or contact limits.

PlanMonthly CostAnnual Cost (Monthly)Total Annual
Ignite$299$249$2,988
Grow$399$329$3,948
Scale$599$499$5,988

Keap provides a 90-day money-back guarantee. You must meet specific requirements to qualify for this refund policy.

Looking for the perfect CRM and marketing automation platform that fits your unique agency needs?

Whether you’re exploring GoHighLevel or considering top alternatives like ClickFunnels, Kartra, Kajabi, and more, it’s time to find the right tool to scale your business with confidence!

Ready to simplify your choice? GoHighLevel offers powerful plans tailored for agencies of all sizes—choose from Starter or Unlimited plans here, or unlock the full SaaS potential with the GHL SaaS Plan here.

And if you want to fast-track your success, don’t miss the GHL Elite Bundle—170+ premium GoHighLevel website and funnel templates (Worth over $12,000) designed to maximize conversions and streamline your workflow.

Stop searching and start growing. Grab this exclusive offer now and build your agency’s future with the best tools at your fingertips!

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