Email marketing with GoHighLevel can be simple to set up, but getting your messages to actually reach inboxes takes more effort.

Many marketers struggle with deliverability issues that send their carefully crafted emails straight to spam folders.

This blog post will help you navigate the challenges of email marketing in GoHighLevel.

You’ll learn the difference between standard and workflow campaigns, understand the cost structure, and discover practical strategies to build your sender reputation.

With the right approach, you can create genuine content that engages recipients and stays out of spam folders.

GoHighLevel Email Campaigns vs. Workflows

In GoHighLevel, email marketing terms work differently than other platforms.

Understanding the distinction between campaigns and workflows is key to using the system effectively.

A campaign in GoHighLevel refers to a single email. These are perfect for:

• One-time announcements
• Special promotions
• Simple communications

Workflow campaigns, on the other hand, are email sequences created using the automation tool. These offer more complexity and can:

• Include multiple emails in a series
• Integrate with SMS and WhatsApp channels
• Branch based on recipient actions

The power of workflow campaigns comes from their adaptability. You can design paths that change based on whether recipients open emails, click links, or take other actions.

When deciding between the two options, consider your goals. Use simple campaigns for straightforward messages that don’t require follow-up.

Choose workflows when you need sophisticated sequences that respond to customer behavior.

Remember that this naming convention is specific to GoHighLevel—what other platforms call “campaigns” are actually “workflow campaigns” here.

How Much Does GoHighLevel Email Marketing Cost?

GoHighLevel offers its own email service called LC-Email. This in-house option means you don’t need separate email marketing tools.

LC-Email isn’t free with your subscription. You’ll need to pay extra for this service. Here’s what you can expect to pay:

• Email sending: $0.675 per 1,000 emails
• Email verification: $2.50 per 1,000 emails

These rates are quite reasonable compared to many email marketing platforms. Unless you’re sending extremely high volumes of emails, these costs shouldn’t significantly impact your marketing budget.

The pricing structure is straightforward and scales with your usage, so you only pay for what you actually send.

How to Create an Email Campaign in GoHighLevel

Setting up an email campaign in GoHighLevel is easy.

Start by going to your sub-account and clicking on Marketing > Emails > Campaigns > +New.

You can choose between using a template or creating an email from scratch. For beginners, templates are recommended.

GoHighLevel offers hundreds of templates to browse through. When you find one you like, click the eye icon to preview it. If it meets your needs, click Continue to open it in the editor.

The editor lets you customize your template by dragging and dropping new elements onto the page. You can edit existing elements by clicking on them to change text, images, fonts, and more.

If you’re new to the editor, try practicing with a template first. You can create unlimited emails in GoHighLevel, so there’s plenty of room for practice.

When your email design is complete, click the button in the top-right corner to schedule and send your campaign.

Sending Options

GoHighLevel gives you four ways to send your email campaign:

1. Send Now – This option sends your email immediately
2. Schedule – Sends your email at a specific date and time
3. Batch Schedule – Sends emails in groups to avoid server overload
4. RSS Schedule – Sends emails based on RSS feed updates

For the Send Now option, you’ll need to:

• Enter the sender email and name
• Write your email subject line
• Add preview text (the snippet shown in some email clients)
• Select your recipients
• Turn on any tracking options you want
• Click Review and Send

When choosing recipients, you have several options:

If you choose the Schedule option, you’ll fill out the same information as Send Now, plus select a date and time for delivery.

Be sure to check your timezone settings in the sub-account’s main settings first.

Batch Scheduling is useful when sending to thousands of recipients. This method:

• Prevents server overload
• Reduces the chance of being marked as spam

When batch scheduling, you’ll need to determine:

• When to send the first batch
• How many emails to include in each batch
• How long to pause between batches
• Which days to send batches

GoHighLevel provides these sending capabilities:

• 30 sec-1 min frequency: 1,000 emails per minute
• 5 min frequency: 4,999 emails per minute
• 6-10 min frequency: 5,000 emails per minute
• Over 10 min frequency: 10,000 emails per minute

For the RSS Schedule option, you’ll need to provide:

• Your RSS feed URL
• Sending dates, times, and days
• The maximum number of feeds to include

With these options, you can create and deliver effective email campaigns that meet your specific marketing needs.

How to Set Up an Email Workflow in GoHighLevel

Setting up email workflows in GoHighLevel helps you automate your email communications. Here’s how to create one:

1. Create your email templates first
   • Design each email you want in your sequence
   • Save them as templates for easy access
   • Name templates clearly (example: “Welcome_1”, “Welcome_2”)
2. Start your workflow
   • Go to Workflow Campaigns > Create Campaign
   • Select Create Workflow > Start From Scratch
   • Choose a trigger (what starts your sequence, like a form submission)
3. Build your sequence
   • Add “Send Email” as your first action
   • Select your pre-designed template from the dropdown
   • Fill in sender details and subject line
4. Add timing between emails
   • Insert a “Wait Step” after each email
   • Set how long to wait before the next message (hours, days, etc.)
   • This prevents overwhelming your contacts
5. Complete your sequence
   • Continue adding emails and wait steps as needed
   • Save your workflow when finished
   • Click publish to activate it

Your basic workflow might look like this:

You can make your workflows more powerful by adding:

• Split paths based on email engagement
• SMS messages between emails
• Tagging contacts based on actions
• Other automation features

The workflow tool has many options that take time to learn. Try starting with a simple sequence before building more complex automations.

For beginners, check out the pre-built “Email Drip Sequence” recipe in GoHighLevel.

It shows you a working example that you can modify for your needs.

Remember that well-timed, relevant email sequences perform better than random messages. Plan your content to match your customer’s journey for best results.

5 Bad Email Habits to Stop Right Now

1. Avoiding Promotional Language Overload

Email clients are smart about detecting spam. When your emails use too many promotional terms, they often end up in spam folders instead of inboxes.

Try replacing phrases like “Act now!” or “You won’t believe this amazing deal!” with more genuine alternatives.

For example, instead of “Don’t miss this life-changing opportunity!” try “We thought this might be helpful for your situation.”

Here’s a quick comparison of better alternatives:

2. Avoiding Shortened Links

Link shorteners might save space, but they damage your email reputation. Email providers know spammers often use these tools to hide suspicious destinations.

Be transparent with your links. Use clear anchor text that tells readers exactly where they’ll go when clicking.

For example, write “Visit our pricing page” instead of “Click here” with a shortened URL.

Your readers appreciate knowing where a link leads before clicking it. This builds trust and improves your delivery rates.

3. Skipping Meaningless Engagement Requests

Asking readers to engage without purpose wastes their time and hurts your reputation. Every email you send should have a clear reason for existing.

Good engagement requests connect naturally to your content:

• “Reply with your thoughts on this new feature”
• “Take our 2-minute survey to help us improve”
• “Register for our upcoming workshop on this topic”

Bad engagement looks like:

• Random likes or comments
• Sharing without purpose
• Clicking just to boost metrics

Make sure any action you ask readers to take benefits them in some way.

4. Reducing Image Dependency

Images can make emails look great, but they don’t always load.

Ask yourself: if none of the images display, will your message still make sense?

Never put critical information only in images. Always include a text version of important details.

Consider these image best practices:

• Keep a balanced text-to-image ratio
• Use ALT text for all images
• Test how your email looks with images disabled
• Avoid single, large images that contain all your content

Remember that many people check email on mobile devices with data limits or slow connections.

5. Eliminating Deceptive Tactics

Tricking people into opening your emails destroys trust instantly. Avoid misleading subject lines that don’t match your content.

For example, don’t use subject lines like “Your account status” or “Order confirmation” for marketing messages.

When readers feel manipulated, they’re more likely to mark your emails as spam or unsubscribe.

Be straightforward about what’s inside your email. If it’s a promotion, make that clear.

If it’s information, say so. Honesty builds a stronger email reputation over time.

Focus on providing real value instead of using tricks to boost open rates. Your domain reputation will thank you, and more of your emails will reach the inbox.

9 Essential GoHighLevel Email Marketing Best Practices

1. Set Up a Dedicated Domain and IP Address

Using your own domain for email marketing is crucial. Without it, your messages might end up in spam folders.

This simple step boosts your sending reputation significantly.

For high-volume email campaigns, consider getting a dedicated IP address too. You can configure both options in your GoHighLevel sub-account email settings.

2. Turn On Email Verification

Email verification checks if recipient addresses actually work. This feature helps maintain your domain reputation by preventing sends to non-working addresses.

When the system detects a hard bounce (failed delivery), it can automatically flag that address as invalid to prevent future attempts.

To enable this feature:

• Go to your sub-account
• Navigate to Settings > Business Profile
• Check “Mark emails as invalid due to hard bounce”
• Check “Verify email address when the first email is sent to a new contact”

3. Create a DMARC Record

DMARC records tell receiving servers how to handle your emails. This technical step is essential for good delivery rates.

Setting up a DMARC record is simple:

1. Log into your domain provider
2. Find the DNS settings
3. Add a TXT record with:
   • Name: “_dmarc”
   • Content: “v=DMARC1; p=reject”

4. Use Double Opt-In Forms

Double opt-in means contacts confirm their email subscription after signing up.

This extra step ensures you’re only sending to people who really want your messages.

This practice:

• Improves your email list quality
• Enhances deliverability rates
• Reduces spam complaints

You can set this up through GoHighLevel’s automated workflows.

5. Clean Your Email List Regularly

Don’t waste resources on unengaged subscribers.

Review your email lists often and remove contacts who haven’t opened or clicked your emails in several weeks.

Check your campaign analytics to identify inactive subscribers. Removing them helps prevent spam reports that could hurt your sending reputation.

Why this matters:

• Saves money on sending costs
• Improves engagement metrics
• Maintains better deliverability

6. Include Unsubscribe Options

This step isn’t optional. Every email you send must include an easy way for recipients to unsubscribe.

Not only is this required by laws like GDPR, but it also protects your sending reputation. To enable this feature:

1. Go to your sub-account’s business profile
2. Check “Make email compliant by adding an unsubscribe link”

7. Align Your From Address With Your Domain

Your “From” email address should match your sending domain. For example, if you send from “mail.yourbusiness.com,” your “From” address should use “yourbusiness.com” (like contact@yourbusiness.com).

Mismatched domains make your emails look suspicious and trigger spam filters.

8. Increase Sending Volume Gradually

Never start by sending thousands of emails at once. This approach almost guarantees poor deliverability.

Instead, warm up your domain by starting with small batches and slowly increasing volume:

Continue increasing your volume similarly after the first week.

9. Maintain Consistent Sending Patterns

Surprisingly, sending too infrequently can harm your reputation as much as sending too often.

You need to find the right balance.

Adjust your sending frequency based on engagement:

• For new, engaged subscribers: More frequent emails are acceptable
• For less engaged contacts: Reduce frequency gradually
• For completely inactive subscribers: Remove them from your list

Example schedule for non-engaging subscribers:

• First week: Daily emails
• Second week: One email per week
• After three weeks: Only 1-2 emails per month
• Special occasions: Promotional campaigns

When you follow these practices, your GoHighLevel email marketing will achieve better deliverability, higher engagement, and stronger results for your business.

10 Effective Email Marketing Templates for GoHighLevel

1. Marketing Agency

Create emails that highlight your agency’s results. Include case studies showing client success. Use a clear call-to-action like “Book Your Strategy Call Today.”

2. Black Friday

Design templates with urgency for Black Friday sales. Use countdown timers and limited-time offers. Bold your discount percentages to catch attention.

3. Advertising

Craft templates showcasing ad performance metrics. Include before-and-after comparisons of client campaigns. List specific benefits like “3X More Leads” or “45% Lower Cost.”

4. Course Creator

Build templates highlighting course value. Feature student testimonials and transformation stories. Include preview content bullets to generate interest.

5. Seasonal Savings

Develop templates tied to seasonal themes. Use festive imagery matching each holiday. Create tiered discount options based on purchase amounts.

6. Non-Profit

Design templates focusing on impact stories. Include donation progress bars and specific outcomes. Show supporters exactly where their money goes.

7. Real Estate

Create templates showcasing property highlights. Include virtual tour links and neighborhood data. Add testimonials from satisfied homebuyers.

8. Accounting

Build templates explaining tax-saving strategies. Use simple charts comparing different financial approaches. Offer free consultation calls as your main offer.

9. Spa Offer

Design templates highlighting relaxation benefits. Include limited-time package deals with expiration dates. Add before/after photos for certain treatments.

10. Landscaping

Create templates showing transformation photos. List specific services with brief descriptions. Include seasonal maintenance tips to demonstrate expertise.

Ready to take your business to the next level?

Whether you’re just starting out or scaling with automation, GoHighLevel has the perfect plan for you! Choose from the Starter or Unlimited plans here, or unlock the full potential of SaaS Mode with the GHL SaaS Plan here.

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Designed for maximum conversions, this bundle gives you everything you need to launch high-converting funnels, streamline your workflow, and grow with ease.

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