GoHighLevel offers a powerful funnel builder that makes funnel creation accessible to users at any skill level.
The platform provides hundreds of ready-made templates across different business types, allowing you to build unlimited sales funnels without technical expertise.
You can enhance your funnels with features like order bumps to boost your sales value.
The funnel builder gives you complete control over your marketing process while keeping the tools simple to use and understand.
Choose Your Funnel Template
GoHighLevel offers many funnel templates to start your project. You can pick from ready-made options or use the AI tool to build one from scratch.
Most users find success with premade templates. These save time and work well for most businesses.
Find the right template fast:
- Use the filter tool on the left side of the template menu
- Scroll down to find funnel types
- Check the “Sales” box to see all sales funnel options
- Add more filters for your specific business type
The filter system helps narrow down choices. You can sort by business category or use tags to find templates that match your needs.
We also offer pixel-perfect templates at GHL Elite for all niches! Whether you’re in real estate, healthcare, fitness, automotive, restaurants, legal services, beauty, e-commerce, or any other industry, you can explore our comprehensive range of professionally designed templates.
Each template is crafted with attention to detail and optimized for conversion across diverse business sectors.
Our All Access Bundle is the ultimate solution for agencies and businesses looking to scale efficiently.
With this bundle, you get unlimited access to our entire template library across all niches, regular updates with new designs, and the flexibility to use templates for unlimited clients and projects.
If you are looking for something to scale and save on countless hours of design work, while ensuring your campaigns look professional and perform exceptionally well.
Popular filter options:
- Business coaching
- Consulting services
- Health and wellness
- Real estate
- E-commerce
Once you apply filters, browse the results. Look for templates that match your business style and goals.
The preview images show what each funnel looks like before you pick it.
Map Out Your Funnel Structure
After picking your template, you might want to jump right into editing pages. Stop and plan your funnel steps first.
This planning phase helps you build high-converting funnels that guide visitors smoothly through each stage.
Exit the page editor and examine your funnel layout. Most basic funnels start with just two pages: a main sales page and a thank-you page.
You can add more steps to improve conversions.
Adding New Steps
Click the Add New Step button to create additional pages. Name each step clearly so you know its purpose. Common funnel steps include:
- Landing page or homepage
- Checkout or order form
- Upsell pages
- Thank you page
Organizing Your Pages
Arrange your steps in logical order. The checkout page should come before the thank you page. Drag and drop steps to reorder them as needed.
New pages start blank, which wastes time. Copy existing pages from your funnel to maintain consistent design.
You can also import pages from other funnels you’ve built previously.
Keep Design Consistent
Copying pages saves hours of work. Your visitors see a smooth experience when all pages match your brand colors and style.
This consistency builds trust and keeps people moving through your funnel.
Customize the Pages
This part takes the longest time. If you’re new to building funnels, expect to spend extra time here.
The GoHighLevel page editor makes customization simple. The interface responds quickly and works smoothly.
Adding New Elements Click the + button next to any page element or section. The left menu opens with options to add new parts to your page.
Editing Existing Content Click directly on text or images. This opens the right editing menu where you can make changes.
You can edit text right on the page. Use the menu options to change how things look.
Full Element Menu Click the + sign in the top-left corner. This opens all available elements including:
- Page sections
- Rows
- Buttons
- Text blocks
- Images
Pre-built Sections: The editor includes ready-made sections that work like small templates. These save time during customization.
Everything works with drag and drop. Move elements where you want them, then click to edit.
Special Features: The editor now includes widgets for advanced customization. The testimonial widget pulls your online reviews and shows them on your page.
These reviews update automatically.
Advanced Options: You can add pop-ups and custom CSS code for more control over your pages.
Getting Started Tip: Create a practice page first if you’re new to the editor. Test different tools and features before working on your actual funnel pages.
This helps you learn the system without pressure.
Add Interactive Features to Boost Page Performance
Interactive features keep visitors engaged and provide valuable data about your audience.
These elements create a better user experience while helping you learn more about potential customers.
Surveys and quizzes work well for gathering lead information. People enjoy answering questions about themselves. This makes data collection feel like a game instead of work.
Videos and webinars offer another simple option. They explain your product or service in an engaging way. Videos also help build trust with your audience.
You can also try these interactive options:
- Custom graphics that respond to clicks or touches
- Free downloads like guides or templates
- Interactive calculators or tools
Each interactive element should serve two purposes. It must engage your visitors and collect useful information about them.
Avoid overwhelming your page with too many interactive features. Pick one or two that match your goals.
Test different options to see what works best for your audience.
Remember that some interactive features need custom coding. Plan your budget accordingly.
Set Up Your Purchase Form and Payment Process
Start by adding your products to the checkout page. Go to the Products tab within your funnel step. Click the Add Product button to begin.
Select your product from the list and set up the configuration options. You can assign each product as either the Main Product or a Bump offer.
To include both types, add two separate products with different designations.
You can include multiple bump offers on your checkout page. Each one requires a separate product addition.
Open the page editor for your checkout step. Add the order form element to your page.
Choose between a one-step or two-step checkout process based on your preferences.
Important: Bump offers will not appear automatically on your order forms. You must enable them manually through the settings.
Access the order form editing menu and scroll to the Order Bump Options section. Toggle the switch to activate the feature.
Select your bump product and write the promotional text that customers will see.
Preview Your Work
The order form may not display correctly in the editing view. Save your changes first, then click the preview button (eye icon) in the top-right corner.
This shows you exactly what customers will see.
Customize the text colors and messaging to match your brand. This ensures a consistent experience throughout your sales process.
Launch Your Sales Funnel
You cannot make your funnel live without first getting a domain name. This step is required before you can publish anything.
GoHighLevel makes this easy with its built-in domain store. You can search for available domains and buy them right inside the platform. Domain prices start at $8 each.
You can also buy domains from other companies and connect them to your funnel instead.
Important settings to check:
- Domain connection status
- GDPR-compliant font settings
- Privacy compliance options
Turn on GDPR-compliant fonts if you sell digital products. This is especially important if you have customers in Europe.
The setting helps you follow data protection rules.
After you connect your domain and check all settings, you are ready to go live. Click the Publish button to make your funnel available to visitors.
Your funnel will now be accessible on the internet through your chosen domain name.
Create Automated Workflows
GoHighLevel offers powerful automation tools that can boost your future sales. You can build automated marketing campaigns that connect to your funnel.
Set up post-purchase workflows to guide new customers toward additional products. Create an email sequence that introduces related services after someone buys from you.
You can also build SMS or WhatsApp workflows. These automatically send messages about training or coaching opportunities to interested customers.
Learning workflows takes time and effort. The system has a learning curve that might feel challenging at first.
Once you master these tools, they become essential for your business growth.
Start with simple automation first. Add one email campaign to begin with. Then expand to text messaging workflows as you get comfortable with the platform.
Check Everything Before You Launch
Never assume your funnel works right after you build it. You need to check every part before real customers see it.
Go through each step carefully. Make sure they happen in the right order. Click on every button and link to see if they work.
Test these important parts:
- All interactive buttons and forms
- Payment systems and checkout pages
- Every link and call-to-action button
- Spelling and grammar throughout
- Design elements and images
Look for broken links that go nowhere. Check if your order forms accept payments correctly. Make sure all payment methods show up for customers.
Fix any problems you find right away. Then test everything again to be sure it works.
Your automated emails and messages need testing, too. Send them to yourself first. Check that they arrive on time and look good.
Small mistakes can turn customers away. A broken button or spelling error makes your business look unprofessional.
Only send traffic to your funnel after everything works perfectly.
Best Ways to Boost Your GoHighLevel Sales Funnel Performance
1. Build Better Call-to-Action Buttons
Your call-to-action buttons decide if visitors become customers. When people can’t find your buy button or don’t understand what they’re getting, they leave fast.
Make everything clear on your page. Write product details that anyone can understand. Be honest about prices and what customers get.
Strong CTA examples that work well:
- Start Now
- Get Your Copy
- Instant Access
- Buy Today
Place these buttons where people expect them. Use bright colors that stand out from your page design.
2. Connect Text and Email Follow-Up Messages
Link your funnels to automated message sequences. This brings in more money from each visitor who enters your funnel.
People who buy once might buy again with the right follow-up messages. Those who leave without buying might come back after getting helpful emails.
Try these follow-up ideas:
- Send related product offers to buyers
- Share helpful tips over several days
- Offer different products to people who didn’t buy
GoHighLevel has ready-made email templates you can customize for your business.
3. Add Extra Offers and Upgrades
Order bumps and upsells make each sale worth more money. These extra offers appear during or right after checkout.
Follow these rules for better results:
| Do This | Not This |
| Match offers to main product | Add random unrelated items |
| Keep prices reasonable | Make upgrades too expensive |
| Limit to 1-2 extra offers | Show too many choices |
| Place after main purchase | Put on landing page |
Make upgrades feel like smart choices, not pushy sales tactics.
4. Fix Where People Leave Your Funnel
Check your funnel data to see where visitors drop out. These exit points show you problems that need fixing.
Common drop-off causes include
- Forms with too many fields
- Confusing page layouts
- Slow loading times
- Unclear next steps
GoHighLevel’s analytics show you exactly where people leave. Focus on fixing the biggest problem areas first.
Test one change at a time so you know what works.
5. Test Different Versions
A/B testing lets you try different funnel versions with real visitors. Split your traffic between two or more options to see which works better.
Test these funnel parts:
- Headlines and page titles
- Button colors and text
- Form lengths
- Product descriptions
- Pricing displays
Send equal traffic to each version. Wait until you have enough data to make good decisions. Use the winning version and test something new.
Keep testing different elements to improve your results over time.
6. Show Customer Reviews and Success Stories
Social proof builds trust with new visitors. When people see others bought and liked your product, they feel safer making purchases.
Real customer content works best because it feels genuine. Ask happy customers to share photos or videos using your product.
Third-party reviews from other websites carry more weight than testimonials on your own pages. The GoHighLevel testimonials widget makes adding these easy.
Display proof throughout your funnel:
- Customer photos on landing pages
- Review quotes near buy buttons
- Success story videos on checkout pages
Avoid fake-looking testimonials that hurt your credibility.
7. Make Sure Mobile Users Can Navigate Easily
Most people browse on phones and tablets now. If your funnel looks broken on small screens, visitors leave immediately.
Check every funnel step on mobile devices. Text should be readable without zooming. Buttons need to be big enough to tap easily.
Use GoHighLevel’s mobile preview feature while building pages. Test these mobile elements:
- Text size – Make it large enough to read
- Button spacing – Leave room between clickable areas
- Form fields – Keep them simple and few
- Loading speed – Optimize images and remove extra features
Your funnel should work just as well on phones as computers. Many sales come from mobile traffic, so this step matters a lot for your success.
Ready to build high-converting sales funnels that drive real results?
Whether you’re new to funnel building or ready to scale your marketing efforts, GoHighLevel has the perfect plan for you!
Choose from the Starter or Unlimited plans here, or unlock the full potential of SaaS Mode with the GHL SaaS Plan here.
But that’s not all!
If you want to accelerate your growth, don’t miss out on the GHL Elite Bundle – your instant access to 140+ premium GoHighLevel website and funnel templates (worth over $8,000!)
Crafted for maximum conversions, this bundle gives you everything you need to launch powerful funnels, automate your sales process, and grow your business with ease.
This exclusive offer won’t last forever. Grab it now and start creating funnels that convert!





